# Augmented reality on the horizon of large retailers

As the larger retailers such as Amazon and Walmart launch their proprietary AR (Augmented Reality) and try-on solutions, other retailers would rush to either develop or acquire AR technology. 

This places niche AR providers such as [MAYA](https://maya.shopping) in a sweet spot.  The market expands rapidly and we become the cynosure of the retail industry.

<figure><img src="https://3925120629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgUIrvqEAAbmTn3tBH9vq%2Fuploads%2FxHYD15Vy5bAWljw4JP8z%2FAR_ln_50.jpg?alt=media&#x26;token=6b28f0df-144a-42c3-b218-2f137a5facc0" alt=""><figcaption></figcaption></figure>

{% embed url="<https://techcrunch.com/2022/06/09/amazon-gets-into-ar-shopping-with-launch-of-virtual-try-on-for-shoes/>" %}


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