> For the complete documentation index, see [llms.txt](https://blog.maya.shopping/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://blog.maya.shopping/augmented-reality-ar-and-retail/augmented-reality-on-the-horizon-of-large-retailers.md).
# Augmented reality on the horizon of large retailers
As the larger retailers such as Amazon and Walmart launch their proprietary AR (Augmented Reality) and try-on solutions, other retailers would rush to either develop or acquire AR technology.
This places niche AR providers such as [MAYA](https://maya.shopping) in a sweet spot. The market expands rapidly and we become the cynosure of the retail industry.
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